The library · Construction firms · Planning and positioning

Explain our pricing

Few contractors publish prices because every job differs. Homeowners still want a guide figure, and a page that explains what drives cost earns their trust.

The prompt
I work in marketing at a construction firm. Help me explain how our pricing works on the website.

Context: Few contractors publish prices because every job differs. Homeowners still want a guide figure, and a page that explains what drives cost earns their trust.

Before you start, ask me for anything missing from this list:
- How we charge, with real examples
- What affects the cost
- What is included and what is extra

Then:
1. Say how pricing works in the first paragraph.
2. Give examples with ranges where I supplied them.
3. Say what changes the price.

Give me:
- The page copy
- Five pricing questions with answers

Rules:
- Use only the facts I give you. Where something is missing, write [detail needed]. Never invent a number, a name, a quote or a source.
- Describe building work in general terms only. Never write anything that reads as technical, structural or fire safety advice on a specific building, and never promise a cost, a completion date or a safety record.
- Write in plain English, in our voice if I have given you a sample.
- Do not tell me what the rules or regulations say. If something may be restricted, flag it and I will check.

Finish with a list headed "Check before this goes out". Include these, plus anything else the director who approves marketing or our health, safety and quality lead should see:
- Guide prices and ranges, against recent jobs really charged
- VAT, deposit and stage payment wording, against your terms
- What is excluded, such as fees, surveys and unforeseen work

Paste it into Claude, ChatGPT, Gemini or Copilot. It will ask you for what it needs.

Check before this goes out

  • Guide prices and ranges, against recent jobs really charged
  • VAT, deposit and stage payment wording, against your terms
  • What is excluded, such as fees, surveys and unforeseen work

The prompt gives you a first draft. Someone qualified still approves anything a client will read.

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