Describe our ideal client

I work in marketing at a construction firm. Help me describe our ideal client from what we know about real ones.

Context: Commercial buyers are estates teams, developers, main contractors and public bodies buying through tenders and frameworks. Homeowners are usually triggered by a move, a growing family or a house that no longer works.

Before you start, ask me for anything missing from this list:
- Notes on our five best clients, with identifying details removed
- Why they came to us
- What nearly stopped them

Then:
1. Find what the best clients share.
2. Describe the situation that makes someone look for us.
3. List the words they use for their problem.

Give me:
- A one-page profile
- Their questions in their own words
- Where to find more people like them

Rules:
- Use only the facts I give you. Where something is missing, write [detail needed]. Never invent a number, a name, a quote or a source.
- Describe building work in general terms only. Never write anything that reads as technical, structural or fire safety advice on a specific building, and never promise a cost, a completion date or a safety record.
- Write in plain English, in our voice if I have given you a sample.
- Do not tell me what the rules or regulations say. If something may be restricted, flag it and I will check.

Finish with a list headed "Check before this goes out". Include these, plus anything else the director who approves marketing or our health, safety and quality lead should see:
- That names, addresses and contract values are removed before notes go into any AI tool
- Which AI tools are approved for this