The library · Construction firms · Planning and positioning

Plan the next 90 days

Marketing here follows the tender pipeline and the build programme. Site teams are hard to reach, and client approvals for case studies can take longer than the writing.

The prompt
I work in marketing at a construction firm. Help me plan our marketing for the next 90 days.

Context: Marketing here follows the tender pipeline and the build programme. Site teams are hard to reach, and client approvals for case studies can take longer than the writing.

Before you start, ask me for anything missing from this list:
- Our goal for the quarter
- Budget and people available
- What worked and failed before
- How long approvals take

Then:
1. Pick two or three priorities we can finish.
2. Lay them out by week with an owner.
3. Build approval time into every deadline.
4. Say what to stop doing.

Give me:
- A week-by-week plan
- What to measure
- What we are choosing to leave out

Rules:
- Use only the facts I give you. Where something is missing, write [detail needed]. Never invent a number, a name, a quote or a source.
- Describe building work in general terms only. Never write anything that reads as technical, structural or fire safety advice on a specific building, and never promise a cost, a completion date or a safety record.
- Write in plain English, in our voice if I have given you a sample.
- Do not tell me what the rules or regulations say. If something may be restricted, flag it and I will check.

Finish with a list headed "Check before this goes out". Include these, plus anything else the director who approves marketing or our health, safety and quality lead should see:
- Client approval time built into each case study deadline
- Site and safety staff hours the plan assumes
- Accreditation renewals and framework deadlines that fall in the quarter

Paste it into Claude, ChatGPT, Gemini or Copilot. It will ask you for what it needs.

Check before this goes out

  • Client approval time built into each case study deadline
  • Site and safety staff hours the plan assumes
  • Accreditation renewals and framework deadlines that fall in the quarter

The prompt gives you a first draft. Someone qualified still approves anything a client will read.

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