The library · Construction firms · Events and press
Write a press release
News is usually a contract win, a start on site, a topping out, a handover or a senior hire. The client and other project partners usually expect to approve wording and timing.
The prompt
I work in marketing at a construction firm. Help me write a press release from the facts I give you. Context: News is usually a contract win, a start on site, a topping out, a handover or a senior hire. The client and other project partners usually expect to approve wording and timing. Before you start, ask me for anything missing from this list: - The news - Who is quoted and what they said - Background on the firm Then: 1. Put the news in the first sentence. 2. Use quotes only as supplied, marked for approval. 3. Add the notes for editors. Give me: - A headline - The release, under 400 words - Quotes awaiting approval Rules: - Use only the facts I give you. Where something is missing, write [detail needed]. Never invent a number, a name, a quote or a source. - Describe building work in general terms only. Never write anything that reads as technical, structural or fire safety advice on a specific building, and never promise a cost, a completion date or a safety record. - Write in plain English, in our voice if I have given you a sample. - Do not tell me what the rules or regulations say. If something may be restricted, flag it and I will check. Finish with a list headed "Check before this goes out". Include these, plus anything else the director who approves marketing or our health, safety and quality lead should see: - Client approval of the release and its timing, as the contract sets out - Contract value, programme dates and job numbers quoted - Quotes approved by everyone quoted, including the client
Paste it into Claude, ChatGPT, Gemini or Copilot. It will ask you for what it needs.
Check before this goes out
- Client approval of the release and its timing, as the contract sets out
- Contract value, programme dates and job numbers quoted
- Quotes approved by everyone quoted, including the client
The prompt gives you a first draft. Someone qualified still approves anything a client will read.
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