The library · Construction firms · Events and press
Pitch a journalist
Trade and local journalists want someone who can explain a cost trend, a new standard or a local scheme the same day, with site experience behind the comment.
The prompt
I work in marketing at a construction firm. Help me pitch a story or comment to a journalist. Context: Trade and local journalists want someone who can explain a cost trend, a new standard or a local scheme the same day, with site experience behind the comment. Before you start, ask me for anything missing from this list: - The story or the news we can comment on - Who would speak and why they are qualified - The publication Then: 1. Say why this matters to their readers now. 2. Offer a named person and when they are free. 3. Keep it under 120 words. Give me: - The pitch - Three comment lines the journalist could quote, marked for approval Rules: - Use only the facts I give you. Where something is missing, write [detail needed]. Never invent a number, a name, a quote or a source. - Describe building work in general terms only. Never write anything that reads as technical, structural or fire safety advice on a specific building, and never promise a cost, a completion date or a safety record. - Write in plain English, in our voice if I have given you a sample. - Do not tell me what the rules or regulations say. If something may be restricted, flag it and I will check. Finish with a list headed "Check before this goes out". Include these, plus anything else the director who approves marketing or our health, safety and quality lead should see: - That the commentator is qualified and free to speak on this subject - No comment on a client's project or a live incident without consent - Comment on building or fire safety, checked by a technical lead
Paste it into Claude, ChatGPT, Gemini or Copilot. It will ask you for what it needs.
Check before this goes out
- That the commentator is qualified and free to speak on this subject
- No comment on a client's project or a live incident without consent
- Comment on building or fire safety, checked by a technical lead
The prompt gives you a first draft. Someone qualified still approves anything a client will read.
More for events and press
Is AI already loose in your firm?
Ten questions, three minutes. The AI Exposure Check shows where you're exposed and what to fix first.
Take the free check →