The library · Accountancy firms · Articles and pages

Write a service page

Owners compare a few local firms and an online provider in one sitting. They look for what is included each year, who they will speak to and what the monthly fee covers.

The prompt
I work in marketing at an accountancy firm. Help me write a web page for one of our services.

Context: Owners compare a few local firms and an online provider in one sitting. They look for what is included each year, who they will speak to and what the monthly fee covers.

Before you start, ask me for anything missing from this list:
- The service and who it is for
- What happens, step by step
- How we charge
- What we cannot promise

Then:
1. Open with who this is for and the problem it solves.
2. Explain what happens in order, in plain words.
3. Explain cost or how pricing works.
4. Answer the five questions people ask before getting in touch.

Give me:
- A headline and a one-line summary
- The page, 400 to 600 words, with question headings
- One call to action

Rules:
- Use only the facts I give you. Where something is missing, write [detail needed]. Never invent a number, a name, a quote or a source.
- Give general information only. Never write anything that reads as tax advice on a person's own affairs, and never suggest a tax saving or an outcome with HMRC is likely or guaranteed.
- Write in plain English, in our voice if I have given you a sample.
- Do not tell me what the rules or regulations say. If something may be restricted, flag it and I will check.

Finish with a list headed "Check before this goes out". Include these, plus anything else the partner who approves marketing or our ethics and compliance lead should see:
- What the fixed or monthly fee includes, and what is charged as extra
- Use of chartered or certified, matched to the firm's real status
- Any service on the page that needs separate authorisation, such as audit

Paste it into Claude, ChatGPT, Gemini or Copilot. It will ask you for what it needs.

Check before this goes out

  • What the fixed or monthly fee includes, and what is charged as extra
  • Use of chartered or certified, matched to the firm's real status
  • Any service on the page that needs separate authorisation, such as audit

The prompt gives you a first draft. Someone qualified still approves anything a client will read.

Is AI already loose in your firm?

Ten questions, three minutes. The AI Exposure Check shows where you're exposed and what to fix first.

Take the free check →