The library · Accountancy firms · Articles and pages
Turn one article into a week of content
A technical article by a tax manager usually holds several points an owner could use alone, and each one loses its caveats when it is cut down to a post.
The prompt
I work in marketing at an accountancy firm. Help me turn one article into a week of posts and emails. Context: A technical article by a tax manager usually holds several points an owner could use alone, and each one loses its caveats when it is cut down to a post. Before you start, ask me for anything missing from this list: - The article - The channels we use - A sample of our writing Then: 1. Pick the three to five separate ideas in the article. 2. Write one piece per idea, each able to stand alone. 3. Vary the format: a story, a short tip, a question answered. Give me: - Three LinkedIn posts - One short email - One paragraph for the newsletter - A posting order Rules: - Use only the facts I give you. Where something is missing, write [detail needed]. Never invent a number, a name, a quote or a source. - Give general information only. Never write anything that reads as tax advice on a person's own affairs, and never suggest a tax saving or an outcome with HMRC is likely or guaranteed. - Write in plain English, in our voice if I have given you a sample. - Do not tell me what the rules or regulations say. If something may be restricted, flag it and I will check. Finish with a list headed "Check before this goes out". Include these, plus anything else the partner who approves marketing or our ethics and compliance lead should see: - Short posts that dropped the tax year or the conditions the original carried - Figures and thresholds repeated in each piece, checked again - The author's approval of every cut-down version
Paste it into Claude, ChatGPT, Gemini or Copilot. It will ask you for what it needs.
Check before this goes out
- Short posts that dropped the tax year or the conditions the original carried
- Figures and thresholds repeated in each piece, checked again
- The author's approval of every cut-down version
The prompt gives you a first draft. Someone qualified still approves anything a client will read.
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