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Write a case study

A client's finances are confidential, and a turnover figure plus a trade and a town can identify a small business. Stories about time saved and clearer numbers travel well without tax figures.

The prompt
I work in marketing at an accountancy firm. Help me turn my notes into a client case study.

Context: A client's finances are confidential, and a turnover figure plus a trade and a town can identify a small business. Stories about time saved and clearer numbers travel well without tax figures.

Before you start, ask me for anything missing from this list:
- Notes or a transcript
- Whether the client can be named
- Results we can back up, with the source

Then:
1. Tell it in four parts: where they were, what was in the way, what we did, what changed.
2. Use the client's exact words where I supplied them.
3. Mark each result as confirmed or claimed.

Give me:
- A headline
- The case study, 350 to 500 words
- A 60-word version
- Pull quotes

Rules:
- Use only the facts I give you. Where something is missing, write [detail needed]. Never invent a number, a name, a quote or a source.
- Give general information only. Never write anything that reads as tax advice on a person's own affairs, and never suggest a tax saving or an outcome with HMRC is likely or guaranteed.
- Write in plain English, in our voice if I have given you a sample.
- Do not tell me what the rules or regulations say. If something may be restricted, flag it and I will check.

Finish with a list headed "Check before this goes out". Include these, plus anything else the partner who approves marketing or our ethics and compliance lead should see:
- Written client consent, and that no figure or detail identifies them
- Any tax saving, refund or growth figure, with its source
- Wording that could suggest other clients will get the same result

Paste it into Claude, ChatGPT, Gemini or Copilot. It will ask you for what it needs.

Check before this goes out

  • Written client consent, and that no figure or detail identifies them
  • Any tax saving, refund or growth figure, with its source
  • Wording that could suggest other clients will get the same result

The prompt gives you a first draft. Someone qualified still approves anything a client will read.

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