The library · Accountancy firms · Website and search
Write page titles and descriptions
People search by need and place: 'accountant for sole traders Leeds', 'self assessment help', 'how much does an accountant cost'. Many of those searches come in January.
The prompt
I work in marketing at an accountancy firm. Help me write page titles and meta descriptions for our site. Context: People search by need and place: 'accountant for sole traders Leeds', 'self assessment help', 'how much does an accountant cost'. Many of those searches come in January. Before you start, ask me for anything missing from this list: - The pages, with a line on what each covers - Our location if we serve a local area Then: 1. Write a title under 60 characters with the main phrase first. 2. Write a description under 155 characters that says what the page answers. 3. Keep each one different. Give me: - A table of page, title and description Rules: - Use only the facts I give you. Where something is missing, write [detail needed]. Never invent a number, a name, a quote or a source. - Give general information only. Never write anything that reads as tax advice on a person's own affairs, and never suggest a tax saving or an outcome with HMRC is likely or guaranteed. - Write in plain English, in our voice if I have given you a sample. - Do not tell me what the rules or regulations say. If something may be restricted, flag it and I will check. Finish with a list headed "Check before this goes out". Include these, plus anything else the partner who approves marketing or our ethics and compliance lead should see: - Titles that promise a tax saving or a price - Use of chartered or certified in a title - Towns named, against the offices we really have
Paste it into Claude, ChatGPT, Gemini or Copilot. It will ask you for what it needs.
Check before this goes out
- Titles that promise a tax saving or a price
- Use of chartered or certified in a title
- Towns named, against the offices we really have
The prompt gives you a first draft. Someone qualified still approves anything a client will read.
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