The library · Accountancy firms · Website and search
Write a local landing page
Owners like an accountant nearby even when everything is done online. Local trades, named people in that office and how records are handed over matter more than length.
The prompt
I work in marketing at an accountancy firm. Help me write a page for a town or area we serve. Context: Owners like an accountant nearby even when everything is done online. Local trades, named people in that office and how records are handed over matter more than length. Before you start, ask me for anything missing from this list: - The area - What we do there, with real examples - How people there reach us Then: 1. Open with the service and the area. 2. Use details only someone who works there would know. 3. Answer practical questions: parking, visits, remote options. Give me: - The page, 300 to 450 words - Title and description Rules: - Use only the facts I give you. Where something is missing, write [detail needed]. Never invent a number, a name, a quote or a source. - Give general information only. Never write anything that reads as tax advice on a person's own affairs, and never suggest a tax saving or an outcome with HMRC is likely or guaranteed. - Write in plain English, in our voice if I have given you a sample. - Do not tell me what the rules or regulations say. If something may be restricted, flag it and I will check. Finish with a list headed "Check before this goes out". Include these, plus anything else the partner who approves marketing or our ethics and compliance lead should see: - That we have a real office or regular presence there - Named staff at that office and their qualification status - Local clients or trades mentioned, with consent where identifiable
Paste it into Claude, ChatGPT, Gemini or Copilot. It will ask you for what it needs.
Check before this goes out
- That we have a real office or regular presence there
- Named staff at that office and their qualification status
- Local clients or trades mentioned, with consent where identifiable
The prompt gives you a first draft. Someone qualified still approves anything a client will read.
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