The library · Accountancy firms · Website and search
Rewrite the homepage
A visitor wants to know in seconds whether this firm works with businesses their size, what it costs each month and whether a real person will answer the phone.
The prompt
I work in marketing at an accountancy firm. Help me rewrite our homepage so a stranger understands us in ten seconds. Context: A visitor wants to know in seconds whether this firm works with businesses their size, what it costs each month and whether a real person will answer the phone. Before you start, ask me for anything missing from this list: - The current homepage text - Who we most want to hear from - What makes us different, with proof Then: 1. Write a headline that says who we help and with what. 2. Follow with three short proof points. 3. Cut anything any competitor could also say. Give me: - Headline and sub-headline - Section-by-section copy - A list of what you cut and why Rules: - Use only the facts I give you. Where something is missing, write [detail needed]. Never invent a number, a name, a quote or a source. - Give general information only. Never write anything that reads as tax advice on a person's own affairs, and never suggest a tax saving or an outcome with HMRC is likely or guaranteed. - Write in plain English, in our voice if I have given you a sample. - Do not tell me what the rules or regulations say. If something may be restricted, flag it and I will check. Finish with a list headed "Check before this goes out". Include these, plus anything else the partner who approves marketing or our ethics and compliance lead should see: - Chartered, certified and professional body logos, against current membership - Claims about tax savings, growth or client numbers, with their basis - Software partner badges, checked as current
Paste it into Claude, ChatGPT, Gemini or Copilot. It will ask you for what it needs.
Check before this goes out
- Chartered, certified and professional body logos, against current membership
- Claims about tax savings, growth or client numbers, with their basis
- Software partner badges, checked as current
The prompt gives you a first draft. Someone qualified still approves anything a client will read.
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