The library · Law firms · Planning and positioning
Explain our pricing
Clear pricing is one of the few ways a firm can stand out, and for some services the regulator expects it.
The prompt
I work in marketing at a law firm. Help me explain how our pricing works on the website. Context: Clear pricing is one of the few ways a firm can stand out, and for some services the regulator expects it. Before you start, ask me for anything missing from this list: - How we charge, with real examples - What affects the cost - What is included and what is extra Then: 1. Say how pricing works in the first paragraph. 2. Give examples with ranges where I supplied them. 3. Say what changes the price. Give me: - The page copy - Five pricing questions with answers Rules: - Use only the facts I give you. Where something is missing, write [detail needed]. Never invent a number, a name, a quote or a source. - Give general legal information only. Never write anything that reads as advice on a person's own situation, and never suggest an outcome is likely or guaranteed. - Write in plain English, in our voice if I have given you a sample. - Do not tell me what the rules or regulations say. If something may be restricted, flag it and I will check. Finish with a list headed "Check before this goes out". Include these, plus anything else our compliance officer or the partner who approves marketing should see: - That the page meets the price information expected for each service listed - VAT and disbursements shown as required - Examples that match what clients are really charged
Paste it into Claude, ChatGPT, Gemini or Copilot. It will ask you for what it needs.
Check before this goes out
- That the page meets the price information expected for each service listed
- VAT and disbursements shown as required
- Examples that match what clients are really charged
The prompt gives you a first draft. Someone qualified still approves anything a client will read.
More for planning and positioning
Is AI already loose in your firm?
Ten questions, three minutes. The AI Exposure Check shows where you're exposed and what to fix first.
Take the free check →