The library · Law firms · Planning and positioning

Explain our pricing

Clear pricing is one of the few ways a firm can stand out, and for some services the regulator expects it.

The prompt
I work in marketing at a law firm. Help me explain how our pricing works on the website.

Context: Clear pricing is one of the few ways a firm can stand out, and for some services the regulator expects it.

Before you start, ask me for anything missing from this list:
- How we charge, with real examples
- What affects the cost
- What is included and what is extra

Then:
1. Say how pricing works in the first paragraph.
2. Give examples with ranges where I supplied them.
3. Say what changes the price.

Give me:
- The page copy
- Five pricing questions with answers

Rules:
- Use only the facts I give you. Where something is missing, write [detail needed]. Never invent a number, a name, a quote or a source.
- Give general legal information only. Never write anything that reads as advice on a person's own situation, and never suggest an outcome is likely or guaranteed.
- Write in plain English, in our voice if I have given you a sample.
- Do not tell me what the rules or regulations say. If something may be restricted, flag it and I will check.

Finish with a list headed "Check before this goes out". Include these, plus anything else our compliance officer or the partner who approves marketing should see:
- That the page meets the price information expected for each service listed
- VAT and disbursements shown as required
- Examples that match what clients are really charged

Paste it into Claude, ChatGPT, Gemini or Copilot. It will ask you for what it needs.

Check before this goes out

  • That the page meets the price information expected for each service listed
  • VAT and disbursements shown as required
  • Examples that match what clients are really charged

The prompt gives you a first draft. Someone qualified still approves anything a client will read.

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