The library · Law firms · LinkedIn and social
Plan a month of posts
Fee earners post when work is quiet and vanish when it is busy. A plan built on questions clients already ask needs less from them.
The prompt
I work in marketing at a law firm. Help me plan a month of LinkedIn posts. Context: Fee earners post when work is quiet and vanish when it is busy. A plan built on questions clients already ask needs less from them. Before you start, ask me for anything missing from this list: - What we want to be known for - What is happening this month - Who posts and how often Then: 1. Plan a mix: questions clients ask, stories, opinions on news, people. 2. Give each post one idea and one source of material. 3. Keep to a pace we can sustain. Give me: - A dated plan with the idea and the material needed for each post Rules: - Use only the facts I give you. Where something is missing, write [detail needed]. Never invent a number, a name, a quote or a source. - Give general legal information only. Never write anything that reads as advice on a person's own situation, and never suggest an outcome is likely or guaranteed. - Write in plain English, in our voice if I have given you a sample. - Do not tell me what the rules or regulations say. If something may be restricted, flag it and I will check. Finish with a list headed "Check before this goes out". Include these, plus anything else our compliance officer or the partner who approves marketing should see: - Time for a fee earner to check each legal point - Posts tied to court decisions or new law, against the source - A named approver for each week
Paste it into Claude, ChatGPT, Gemini or Copilot. It will ask you for what it needs.
Check before this goes out
- Time for a fee earner to check each legal point
- Posts tied to court decisions or new law, against the source
- A named approver for each week
The prompt gives you a first draft. Someone qualified still approves anything a client will read.
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