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Write a blog article

Readers arrive worried and mid-problem: a dispute, a purchase, a death in the family. They want to know where they stand and what happens next, in plain words.

The prompt
I work in marketing at a law firm. Help me write a blog article that answers one question a client would ask.

Context: Readers arrive worried and mid-problem: a dispute, a purchase, a death in the family. They want to know where they stand and what happens next, in plain words.

Before you start, ask me for anything missing from this list:
- The question the article answers
- What we know about it first-hand
- Who is reading and what they are deciding
- A sample of our writing

Then:
1. Open with a direct answer in 40 to 60 words.
2. Cover the follow-up questions a reader would ask next, one section each, with the answer first.
3. Use one worked example from what I gave you.
4. End with one next step.

Give me:
- A title under 60 characters
- The article, 700 to 900 words
- A two-sentence summary for the listing page

Rules:
- Use only the facts I give you. Where something is missing, write [detail needed]. Never invent a number, a name, a quote or a source.
- Give general legal information only. Never write anything that reads as advice on a person's own situation, and never suggest an outcome is likely or guaranteed.
- Write in plain English, in our voice if I have given you a sample.
- Do not tell me what the rules or regulations say. If something may be restricted, flag it and I will check.

Finish with a list headed "Check before this goes out". Include these, plus anything else our compliance officer or the partner who approves marketing should see:
- Any statement of law, time limit or court deadline, checked by a fee earner
- Which jurisdiction the article covers
- A line saying this is general information

Paste it into Claude, ChatGPT, Gemini or Copilot. It will ask you for what it needs.

Check before this goes out

  • Any statement of law, time limit or court deadline, checked by a fee earner
  • Which jurisdiction the article covers
  • A line saying this is general information

The prompt gives you a first draft. Someone qualified still approves anything a client will read.

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