The library · Insurance brokers · Reporting and sign-off
Start a marketing risk register
The common failures are an unapproved promotion, a cover claim that the wording does not support and a renewal message that goes out with the wrong price.
The prompt
I work in marketing at an insurance broker. Help me start a simple risk register for our marketing. Context: The common failures are an unapproved promotion, a cover claim that the wording does not support and a renewal message that goes out with the wrong price. Before you start, ask me for anything missing from this list: - The channels we use - Who approves what today - Anything that has gone wrong before Then: 1. List what could go wrong on each channel. 2. Rate each by likelihood and harm. 3. Name an owner and a check for each. Give me: - A table of risk, likelihood, harm, owner and check - The three to deal with first Rules: - Use only the facts I give you. Where something is missing, write [detail needed]. Never invent a number, a name, a quote or a source. - Give general information about insurance only. Never say that a particular person or business is covered, never suggest a claim will be paid, and never call a price the cheapest or the best. - Write in plain English, in our voice if I have given you a sample. - Do not tell me what the rules or regulations say. If something may be restricted, flag it and I will check. Finish with a list headed "Check before this goes out". Include these, plus anything else our compliance officer or whoever approves financial promotions should see: - Who approves each channel today, including any principal firm - Where approved promotions and consents are recorded - Staff posting about products or claims from personal accounts
Paste it into Claude, ChatGPT, Gemini or Copilot. It will ask you for what it needs.
Check before this goes out
- Who approves each channel today, including any principal firm
- Where approved promotions and consents are recorded
- Staff posting about products or claims from personal accounts
The prompt gives you a first draft. Someone qualified still approves anything a client will read.
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