The library · Insurance brokers · Email
Ask a client for a referral
Trade clients know other firms in the same trade with the same insurance headaches. They will recommend a broker who sorted out a claim for them, though they seldom think to.
The prompt
I work in marketing at an insurance broker. Help me ask a happy client for a referral. Context: Trade clients know other firms in the same trade with the same insurance headaches. They will recommend a broker who sorted out a claim for them, though they seldom think to. Before you start, ask me for anything missing from this list: - The client and what we did for them - The kind of person we would like to meet - Any house rules on referral rewards Then: 1. Thank them for something specific. 2. Describe who we help in one sentence they could repeat. 3. Make the ask easy: one line they can forward. Give me: - The email - A forwardable two-line introduction Rules: - Use only the facts I give you. Where something is missing, write [detail needed]. Never invent a number, a name, a quote or a source. - Give general information about insurance only. Never say that a particular person or business is covered, never suggest a claim will be paid, and never call a price the cheapest or the best. - Write in plain English, in our voice if I have given you a sample. - Do not tell me what the rules or regulations say. If something may be restricted, flag it and I will check. Finish with a list headed "Check before this goes out". Include these, plus anything else our compliance officer or whoever approves financial promotions should see: - Any reward for referrals, and whether it needs disclosing or approving - That the request reveals nothing about the client's cover or claims
Paste it into Claude, ChatGPT, Gemini or Copilot. It will ask you for what it needs.
Check before this goes out
- Any reward for referrals, and whether it needs disclosing or approving
- That the request reveals nothing about the client's cover or claims
The prompt gives you a first draft. Someone qualified still approves anything a client will read.
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