The library · Insurance brokers · Email
Draft a client newsletter
Recipients are a mix of commercial clients, households and introducers. They open for news that affects their cover or their premium, and skim the firm's own announcements.
The prompt
I work in marketing at an insurance broker. Help me draft this month's client newsletter. Context: Recipients are a mix of commercial clients, households and introducers. They open for news that affects their cover or their premium, and skim the firm's own announcements. Before you start, ask me for anything missing from this list: - The material for this issue - Who receives it - The one thing we want readers to do - Required footer wording Then: 1. Pick the lead item most useful to the reader. 2. Write the lead in 120 to 200 words, then up to three short items. 3. Write five subject lines under 50 characters with preview text. 4. Tell me what you cut. Give me: - Subject lines with preview text - The newsletter - Items cut and why Rules: - Use only the facts I give you. Where something is missing, write [detail needed]. Never invent a number, a name, a quote or a source. - Give general information about insurance only. Never say that a particular person or business is covered, never suggest a claim will be paid, and never call a price the cheapest or the best. - Write in plain English, in our voice if I have given you a sample. - Do not tell me what the rules or regulations say. If something may be restricted, flag it and I will check. Finish with a list headed "Check before this goes out". Include these, plus anything else our compliance officer or whoever approves financial promotions should see: - Which items count as a financial promotion and need approval - Regulatory status wording and unsubscribe link in the footer - Any product, price or saving mentioned
Paste it into Claude, ChatGPT, Gemini or Copilot. It will ask you for what it needs.
Check before this goes out
- Which items count as a financial promotion and need approval
- Regulatory status wording and unsubscribe link in the footer
- Any product, price or saving mentioned
The prompt gives you a first draft. Someone qualified still approves anything a client will read.
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