The library · Insurance brokers · Enquiries and follow-up
Write a proposal cover note
The note sits on top of a quote, a policy summary and a statement of the client's demands and needs. Those documents carry the detail the client will rely on.
The prompt
I work in marketing at an insurance broker. Help me write the note that goes with a proposal or quote. Context: The note sits on top of a quote, a policy summary and a statement of the client's demands and needs. Those documents carry the detail the client will rely on. Before you start, ask me for anything missing from this list: - The proposal summary - What they said mattered most - The next step and any deadline Then: 1. Open with what they told us they need. 2. Say what we will do and what it costs in two sentences. 3. State the next step. Give me: - A cover note under 150 words Rules: - Use only the facts I give you. Where something is missing, write [detail needed]. Never invent a number, a name, a quote or a source. - Give general information about insurance only. Never say that a particular person or business is covered, never suggest a claim will be paid, and never call a price the cheapest or the best. - Write in plain English, in our voice if I have given you a sample. - Do not tell me what the rules or regulations say. If something may be restricted, flag it and I will check. Finish with a list headed "Check before this goes out". Include these, plus anything else our compliance officer or whoever approves financial promotions should see: - That the note matches the quote on cover, limits, excess and premium - Why this insurer was recommended, as the file records it - Fees and commission shown as our terms of business state
Paste it into Claude, ChatGPT, Gemini or Copilot. It will ask you for what it needs.
Check before this goes out
- That the note matches the quote on cover, limits, excess and premium
- Why this insurer was recommended, as the file records it
- Fees and commission shown as our terms of business state
The prompt gives you a first draft. Someone qualified still approves anything a client will read.
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