The library · Insurance brokers · Enquiries and follow-up
Reply to a new enquiry
A fast, human reply wins the client. The reply should not say whether a risk is covered or what it will cost before the firm has gathered the facts an insurer needs.
The prompt
I work in marketing at an insurance broker. Help me reply to a new enquiry quickly. Context: A fast, human reply wins the client. The reply should not say whether a risk is covered or what it will cost before the firm has gathered the facts an insurer needs. Before you start, ask me for anything missing from this list: - The enquiry - What we need to know before we can help - How to book a first conversation Then: 1. Reply to what they asked, in their words. 2. Ask only for what we need next. 3. Offer a clear next step with times. Give me: - The reply, under 120 words - Questions to ask on the first call Rules: - Use only the facts I give you. Where something is missing, write [detail needed]. Never invent a number, a name, a quote or a source. - Give general information about insurance only. Never say that a particular person or business is covered, never suggest a claim will be paid, and never call a price the cheapest or the best. - Write in plain English, in our voice if I have given you a sample. - Do not tell me what the rules or regulations say. If something may be restricted, flag it and I will check. Finish with a list headed "Check before this goes out". Include these, plus anything else our compliance officer or whoever approves financial promotions should see: - That nothing in the reply promises cover or a price - Whether the reply is worded as advice, and whether we advise on this product - Status disclosure given at first contact, as our process sets out
Paste it into Claude, ChatGPT, Gemini or Copilot. It will ask you for what it needs.
Check before this goes out
- That nothing in the reply promises cover or a price
- Whether the reply is worded as advice, and whether we advise on this product
- Status disclosure given at first contact, as our process sets out
The prompt gives you a first draft. Someone qualified still approves anything a client will read.
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