The library · Insurance brokers · LinkedIn and social
Reply to comments and messages
People describe a declined claim or a renewal quote in a public comment and ask if it is right. Some are clients, and some are another broker's clients.
The prompt
I work in marketing at an insurance broker. Help me reply to comments on our posts. Context: People describe a declined claim or a renewal quote in a public comment and ask if it is right. Some are clients, and some are another broker's clients. Before you start, ask me for anything missing from this list: - The post - The comments - Topics we do not discuss in public Then: 1. Answer each comment in one or two sentences. 2. Move anything about a person's own situation to a private channel. 3. Leave hostile comments for a person to handle and tell me which. Give me: - A reply for each comment - Comments to handle offline Rules: - Use only the facts I give you. Where something is missing, write [detail needed]. Never invent a number, a name, a quote or a source. - Give general information about insurance only. Never say that a particular person or business is covered, never suggest a claim will be paid, and never call a price the cheapest or the best. - Write in plain English, in our voice if I have given you a sample. - Do not tell me what the rules or regulations say. If something may be restricted, flag it and I will check. Finish with a list headed "Check before this goes out". Include these, plus anything else our compliance officer or whoever approves financial promotions should see: - Replies that say whether a particular claim or loss is covered - Anything that confirms a commenter is or was a client - Complaints made in comments, passed to whoever handles complaints
Paste it into Claude, ChatGPT, Gemini or Copilot. It will ask you for what it needs.
Check before this goes out
- Replies that say whether a particular claim or loss is covered
- Anything that confirms a commenter is or was a client
- Complaints made in comments, passed to whoever handles complaints
The prompt gives you a first draft. Someone qualified still approves anything a client will read.
More for linkedin and social
Is AI already loose in your firm?
Ten questions, three minutes. The AI Exposure Check shows where you're exposed and what to fix first.
Take the free check →