Write Google search ads

I work in marketing at a financial advice firm. Help me write Google search ads for one service.

Context: Searches are specific and often urgent, such as a mortgage deadline or a pension decision. An ad has almost no room for the caveats a claim would need.

Before you start, ask me for anything missing from this list:
- The service and the search terms
- The landing page
- Offers or prices we can state

Then:
1. Write ten headlines under 30 characters and four descriptions under 90.
2. Match the wording of the search terms.
3. Keep every claim to something the landing page supports.

Give me:
- Headlines
- Descriptions
- Claims that need evidence

Rules:
- Use only the facts I give you. Where something is missing, write [detail needed]. Never invent a number, a name, a quote or a source.
- Give general financial information only. Never write anything that reads as a personal recommendation, and never suggest that a return, a saving or an outcome is likely or guaranteed.
- Write in plain English, in our voice if I have given you a sample.
- Do not tell me what the rules or regulations say. If something may be restricted, flag it and I will check.

Finish with a list headed "Check before this goes out". Include these, plus anything else our compliance officer or whoever approves our financial promotions should see:
- Whether the ad is an approved financial promotion, and by whom
- 'Free', 'best rate' and 'whole of market' wording, with its basis
- Risk warnings your compliance team wants in the ad or on the landing page