The library · Financial advice firms · Advertising
Check ad copy before it runs
Financial advertising draws complaints when it promises returns, hides risk in small print or plays on the fear of running out of money.
The prompt
I work in marketing at a financial advice firm. Help me check this ad copy before it goes live. Context: Financial advertising draws complaints when it promises returns, hides risk in small print or plays on the fear of running out of money. Before you start, ask me for anything missing from this list: - The ad copy - Where it will run - Our house rules for advertising Then: 1. List every claim. 2. Sort each as fine, needs evidence, needs sign-off, or remove. 3. Offer a safer wording that keeps the selling point. Give me: - A verdict - Claims to sort out with safer wording - What is missing Rules: - Use only the facts I give you. Where something is missing, write [detail needed]. Never invent a number, a name, a quote or a source. - Give general financial information only. Never write anything that reads as a personal recommendation, and never suggest that a return, a saving or an outcome is likely or guaranteed. - Write in plain English, in our voice if I have given you a sample. - Do not tell me what the rules or regulations say. If something may be restricted, flag it and I will check. Finish with a list headed "Check before this goes out". Include these, plus anything else our compliance officer or whoever approves our financial promotions should see: - Whether benefits and risks are given equal weight and prominence - Past performance, projections and any tax saving claimed - Tone towards people who may be vulnerable or under pressure
Paste it into Claude, ChatGPT, Gemini or Copilot. It will ask you for what it needs.
Check before this goes out
- Whether benefits and risks are given equal weight and prominence
- Past performance, projections and any tax saving claimed
- Tone towards people who may be vulnerable or under pressure
The prompt gives you a first draft. Someone qualified still approves anything a client will read.
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