The library · Financial advice firms · Enquiries and follow-up
Write a proposal cover note
The note sits on top of a suitability report or a fee agreement, which carries the advice and the terms. Clients often read the note and skip the report.
The prompt
I work in marketing at a financial advice firm. Help me write the note that goes with a proposal or quote. Context: The note sits on top of a suitability report or a fee agreement, which carries the advice and the terms. Clients often read the note and skip the report. Before you start, ask me for anything missing from this list: - The proposal summary - What they said mattered most - The next step and any deadline Then: 1. Open with what they told us they need. 2. Say what we will do and what it costs in two sentences. 3. State the next step. Give me: - A cover note under 150 words Rules: - Use only the facts I give you. Where something is missing, write [detail needed]. Never invent a number, a name, a quote or a source. - Give general financial information only. Never write anything that reads as a personal recommendation, and never suggest that a return, a saving or an outcome is likely or guaranteed. - Write in plain English, in our voice if I have given you a sample. - Do not tell me what the rules or regulations say. If something may be restricted, flag it and I will check. Finish with a list headed "Check before this goes out". Include these, plus anything else our compliance officer or whoever approves our financial promotions should see: - That the note matches the report on charges, risks and recommendation - That the note does not summarise advice and drop its caveats - The named adviser and who to call with questions
Paste it into Claude, ChatGPT, Gemini or Copilot. It will ask you for what it needs.
Check before this goes out
- That the note matches the report on charges, risks and recommendation
- That the note does not summarise advice and drop its caveats
- The named adviser and who to call with questions
The prompt gives you a first draft. Someone qualified still approves anything a client will read.
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