The library · Financial advice firms · Enquiries and follow-up

Reply to a new enquiry

A fast, warm reply wins the first meeting. People often set out their whole financial position in the enquiry and expect an answer to 'what should I do'.

The prompt
I work in marketing at a financial advice firm. Help me reply to a new enquiry quickly.

Context: A fast, warm reply wins the first meeting. People often set out their whole financial position in the enquiry and expect an answer to 'what should I do'.

Before you start, ask me for anything missing from this list:
- The enquiry
- What we need to know before we can help
- How to book a first conversation

Then:
1. Reply to what they asked, in their words.
2. Ask only for what we need next.
3. Offer a clear next step with times.

Give me:
- The reply, under 120 words
- Questions to ask on the first call

Rules:
- Use only the facts I give you. Where something is missing, write [detail needed]. Never invent a number, a name, a quote or a source.
- Give general financial information only. Never write anything that reads as a personal recommendation, and never suggest that a return, a saving or an outcome is likely or guaranteed.
- Write in plain English, in our voice if I have given you a sample.
- Do not tell me what the rules or regulations say. If something may be restricted, flag it and I will check.

Finish with a list headed "Check before this goes out". Include these, plus anything else our compliance officer or whoever approves our financial promotions should see:
- That nothing in the reply is a recommendation
- What the reply says about the cost of a first meeting
- Signs of vulnerability in the enquiry, and who picks them up

Paste it into Claude, ChatGPT, Gemini or Copilot. It will ask you for what it needs.

Check before this goes out

  • That nothing in the reply is a recommendation
  • What the reply says about the cost of a first meeting
  • Signs of vulnerability in the enquiry, and who picks them up

The prompt gives you a first draft. Someone qualified still approves anything a client will read.

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