The library · Construction firms · Website and search
Write page titles and descriptions
People search by job and place: 'loft conversion Leeds', 'office fit-out contractor Manchester'. Commercial buyers also search by sector and by accreditation.
The prompt
I work in marketing at a construction firm. Help me write page titles and meta descriptions for our site. Context: People search by job and place: 'loft conversion Leeds', 'office fit-out contractor Manchester'. Commercial buyers also search by sector and by accreditation. Before you start, ask me for anything missing from this list: - The pages, with a line on what each covers - Our location if we serve a local area Then: 1. Write a title under 60 characters with the main phrase first. 2. Write a description under 155 characters that says what the page answers. 3. Keep each one different. Give me: - A table of page, title and description Rules: - Use only the facts I give you. Where something is missing, write [detail needed]. Never invent a number, a name, a quote or a source. - Describe building work in general terms only. Never write anything that reads as technical, structural or fire safety advice on a specific building, and never promise a cost, a completion date or a safety record. - Write in plain English, in our voice if I have given you a sample. - Do not tell me what the rules or regulations say. If something may be restricted, flag it and I will check. Finish with a list headed "Check before this goes out". Include these, plus anything else the director who approves marketing or our health, safety and quality lead should see: - Titles that promise a price, a timescale or a guarantee - Accreditation or approved-installer wording used in a title - Towns and areas we really work in
Paste it into Claude, ChatGPT, Gemini or Copilot. It will ask you for what it needs.
Check before this goes out
- Titles that promise a price, a timescale or a guarantee
- Accreditation or approved-installer wording used in a title
- Towns and areas we really work in
The prompt gives you a first draft. Someone qualified still approves anything a client will read.
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