The library · Construction firms · Website and search
Write a local landing page
Homeowners want a builder who has worked on houses like theirs nearby. Local project examples and knowledge of the area's housing stock matter more than length.
The prompt
I work in marketing at a construction firm. Help me write a page for a town or area we serve. Context: Homeowners want a builder who has worked on houses like theirs nearby. Local project examples and knowledge of the area's housing stock matter more than length. Before you start, ask me for anything missing from this list: - The area - What we do there, with real examples - How people there reach us Then: 1. Open with the service and the area. 2. Use details only someone who works there would know. 3. Answer practical questions: parking, visits, remote options. Give me: - The page, 300 to 450 words - Title and description Rules: - Use only the facts I give you. Where something is missing, write [detail needed]. Never invent a number, a name, a quote or a source. - Describe building work in general terms only. Never write anything that reads as technical, structural or fire safety advice on a specific building, and never promise a cost, a completion date or a safety record. - Write in plain English, in our voice if I have given you a sample. - Do not tell me what the rules or regulations say. If something may be restricted, flag it and I will check. Finish with a list headed "Check before this goes out". Include these, plus anything else the director who approves marketing or our health, safety and quality lead should see: - That we have a real base or regular work in the area - Local projects named or pictured, with the owner's permission - Statements about the local planning authority or conservation areas
Paste it into Claude, ChatGPT, Gemini or Copilot. It will ask you for what it needs.
Check before this goes out
- That we have a real base or regular work in the area
- Local projects named or pictured, with the owner's permission
- Statements about the local planning authority or conservation areas
The prompt gives you a first draft. Someone qualified still approves anything a client will read.
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