The library · Construction firms · Advertising

Write a landing page for an ad

Someone who clicked an ad wants to confirm the firm does this work in their area, see proof from similar projects and find out how to get a quote.

The prompt
I work in marketing at a construction firm. Help me write the landing page an ad sends people to.

Context: Someone who clicked an ad wants to confirm the firm does this work in their area, see proof from similar projects and find out how to get a quote.

Before you start, ask me for anything missing from this list:
- The ad
- The offer
- The form or booking step
- Proof we can show

Then:
1. Repeat the ad's promise in the headline.
2. Remove every link that is not the one action.
3. Answer the three doubts that stop people.

Give me:
- Headline
- Page copy under 300 words
- Form fields to keep and to cut

Rules:
- Use only the facts I give you. Where something is missing, write [detail needed]. Never invent a number, a name, a quote or a source.
- Describe building work in general terms only. Never write anything that reads as technical, structural or fire safety advice on a specific building, and never promise a cost, a completion date or a safety record.
- Write in plain English, in our voice if I have given you a sample.
- Do not tell me what the rules or regulations say. If something may be restricted, flag it and I will check.

Finish with a list headed "Check before this goes out". Include these, plus anything else the director who approves marketing or our health, safety and quality lead should see:
- Terms behind any 'free survey', 'fixed price' or guarantee wording
- Accreditation logos and project photos, each cleared for use
- What the form says will happen to the person's details

Paste it into Claude, ChatGPT, Gemini or Copilot. It will ask you for what it needs.

Check before this goes out

  • Terms behind any 'free survey', 'fixed price' or guarantee wording
  • Accreditation logos and project photos, each cleared for use
  • What the form says will happen to the person's details

The prompt gives you a first draft. Someone qualified still approves anything a client will read.

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