The library · Construction firms · Advertising
Check ad copy before it runs
Construction advertising attracts complaints when it overstates accreditations, promises a price or a finish date, or makes green claims without evidence behind them.
The prompt
I work in marketing at a construction firm. Help me check this ad copy before it goes live. Context: Construction advertising attracts complaints when it overstates accreditations, promises a price or a finish date, or makes green claims without evidence behind them. Before you start, ask me for anything missing from this list: - The ad copy - Where it will run - Our house rules for advertising Then: 1. List every claim. 2. Sort each as fine, needs evidence, needs sign-off, or remove. 3. Offer a safer wording that keeps the selling point. Give me: - A verdict - Claims to sort out with safer wording - What is missing Rules: - Use only the facts I give you. Where something is missing, write [detail needed]. Never invent a number, a name, a quote or a source. - Describe building work in general terms only. Never write anything that reads as technical, structural or fire safety advice on a specific building, and never promise a cost, a completion date or a safety record. - Write in plain English, in our voice if I have given you a sample. - Do not tell me what the rules or regulations say. If something may be restricted, flag it and I will check. Finish with a list headed "Check before this goes out". Include these, plus anything else the director who approves marketing or our health, safety and quality lead should see: - Accreditation, membership and approved-installer claims - Price, timescale and guarantee wording, and its terms - Environmental and energy-saving claims, with the evidence for each
Paste it into Claude, ChatGPT, Gemini or Copilot. It will ask you for what it needs.
Check before this goes out
- Accreditation, membership and approved-installer claims
- Price, timescale and guarantee wording, and its terms
- Environmental and energy-saving claims, with the evidence for each
The prompt gives you a first draft. Someone qualified still approves anything a client will read.
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