The library · Accountancy firms · LinkedIn and social

Announce an award or milestone

The usual news is an exam pass, a promotion, a software partner status or a regional award. Readers care only where it changes who looks after them.

The prompt
I work in marketing at an accountancy firm. Help me announce an award, hire or milestone without sounding smug.

Context: The usual news is an exam pass, a promotion, a software partner status or a regional award. Readers care only where it changes who looks after them.

Before you start, ask me for anything missing from this list:
- The news
- Who made it happen
- Why a client would care

Then:
1. Lead with what it means for clients.
2. Credit named people.
3. Keep it under 120 words.

Give me:
- The post
- A one-line version

Rules:
- Use only the facts I give you. Where something is missing, write [detail needed]. Never invent a number, a name, a quote or a source.
- Give general information only. Never write anything that reads as tax advice on a person's own affairs, and never suggest a tax saving or an outcome with HMRC is likely or guaranteed.
- Write in plain English, in our voice if I have given you a sample.
- Do not tell me what the rules or regulations say. If something may be restricted, flag it and I will check.

Finish with a list headed "Check before this goes out". Include these, plus anything else the partner who approves marketing or our ethics and compliance lead should see:
- The exact qualification passed and the title the person may now use
- Permission to show the awarding body's or software provider's badge
- The name and year of the award

Paste it into Claude, ChatGPT, Gemini or Copilot. It will ask you for what it needs.

Check before this goes out

  • The exact qualification passed and the title the person may now use
  • Permission to show the awarding body's or software provider's badge
  • The name and year of the award

The prompt gives you a first draft. Someone qualified still approves anything a client will read.

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