What changed this week, and what should we do about it?
A baseline, a fifteen-minute collection routine and a weekly diff of what your competitors changed, each item ending in ignore, watch, respond or act. Public sources only.
Competitor Watch
Free for an email. Works with ChatGPT, Claude and Gemini.
A competitor changes something and you find out from a customer, three weeks after it stopped mattering.
- ✓Signal, noise and strategic move told apart
- ✓Shows what you can now say that they can't, never “copy this”
- ✓“Nothing material changed” is a valid week, and it says so
COMPETITOR WATCH — Weekly diff
Competitor A: dropped starter-tier price 15%. Verdict: WATCH — check for a churn-driven repricing pattern
Competitor B: new case study published, same vertical as our top segment. Verdict: RESPOND — brief our own
Competitor C: no material change this week. Verdict: IGNORE
New: what you can now say that they can't — B has no enterprise SSO, we do
Who This Is For
- ✓You're tracking 2–5 direct competitors without a paid intelligence tool
- ✓You want signal, not a list of every tweak they make
- ✓You need a clear next action for each change
- ✓You'd rather 15 minutes a week than a monthly panic scramble
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The download appears straight away. You'll also get the occasional email about what I'm building.
Load the file
Upload or paste the skill into a new Claude, ChatGPT or Gemini conversation. Free tiers work fine.
Hand over the job
The skill runs a real specialist's method: questions in phases, exact steps and honest trade-offs.
What sources does it use?
Public sources only: websites, pricing pages, public social and reviews. No scraping paywalled data.
How much time does this take weekly?
A baseline setup once, then a fifteen-minute collection routine each week after that.
Does it tell me what to do about a change?
Every finding ends in a verdict: ignore, watch, respond or act.
What if nothing changed this week?
It says so. “Nothing material changed” counts as a useful result.
Competitor Watch
What changed this week, and what should we do about it?
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