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Campaign planningNewFree

Turn a campaign idea into a complete marketing plan.

Describe the campaign in a sentence and get the whole box: the proposition, the channel plan, the asset list with owners and dates, and the measurement plan, scoped to the hours and budget you have.

Campaign-in-a-Box

Free for an email. Works with ChatGPT, Claude and Gemini.

Occasional email about what I'm building and what I'm learning. No more than monthly. Unsubscribe any time.

You've got a campaign idea and three days before it needs to be live, and “the whole plan” usually means a half-finished doc and a scramble the night before launch.

What You Get
  • ✓Sharpens the idea first: one audience, one promise, one action
  • ✓Planned to your real budget and hours, not an agency's ideal
  • ✓Success criteria and a kill point agreed before launch
What It Actually Looks Like
Sample output

CAMPAIGN-IN-A-BOX — Plan summary

Proposition: one audience, one promise, one action — sharpened from your one-line idea

Channel plan: email (owned), paid social (£400 test budget), organic LinkedIn

Asset list: 3 emails, 4 social posts, 1 landing page — owners and dates assigned

Kill point: <2% CTR on paid social by day 5 → reallocate budget to email

Who This Is For

  • ✓You're planning a campaign without a dedicated planner or agency
  • ✓Your budget and hours are real, not an agency's ideal scenario
  • ✓You want the asset list and owners decided before launch, not during it
  • ✓You want a kill point agreed up front, not discovered mid-campaign
How It Works
1

Leave your email

The download appears straight away. You'll also get the occasional email about what I'm building.

2

Load the file

Upload or paste the skill into a new Claude, ChatGPT or Gemini conversation. Free tiers work fine.

3

Hand over the job

The skill runs a real specialist's method: questions in phases, exact steps and honest trade-offs.

Frequently Asked Questions

What do I need to start?

One sentence describing the campaign idea. It builds out from there.

What's in “the whole box”?

The sharpened proposition, the channel plan, an asset list with owners and dates, and the measurement plan. Those last parts are the ones that usually get skipped under time pressure.

Is this scoped to agency budgets?

No. It plans to the hours and budget you tell it you have.

What's the “kill point”?

A success criterion and a walk-away threshold agreed before launch, so a struggling campaign gets caught early instead of running on inertia.

Campaign-in-a-Box

Turn a campaign idea into a complete marketing plan.

Occasional email about what I'm building and what I'm learning. No more than monthly. Unsubscribe any time.

Want all eleven? Get the whole toolkit. Questions? Ask me.