Stop arguing about attribution. Get a keep / fix / test / cut verdict on every channel.
The three-lens method tells you which channels are earning their budget, using free tools and 30 minutes a month.
What Marketing Is Actually Working?
Free for an email. Works with ChatGPT, Claude and Gemini.
Every channel claims the win in its own dashboard, so the argument about what's working never ends. It just gets louder at budget time.
- ✓Blended CAC, self-report and platform data triangulated
- ✓The tracking gaps that make everything look like Direct
- ✓A keep / fix / test / cut verdict on every channel
CHANNEL VERDICT — Q1 review
Paid search — KEEP. Blended CAC £34 vs self-reported £41. Consistent across both lenses.
Organic social — TEST. Self-reported share high, platform data thin. Tracking gap suspected.
Email — CUT from acquisition budget. Retention channel only; near-zero new-customer share.
Direct/(none) — 38% of sessions. Root cause: no UTM discipline on paid social links.
Who This Is For
- ✓You're setting next quarter's channel budget
- ✓You're tired of “Direct” eating half your traffic in reports
- ✓You don't have (or want) a paid attribution tool
- ✓You need a keep/cut call on a channel this week, not a debate
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The download appears straight away. You'll also get the occasional email about what I'm building.
Load the file
Upload or paste the skill into a new Claude, ChatGPT or Gemini conversation. Free tiers work fine.
Hand over the job
The skill runs a real specialist's method: questions in phases, exact steps and honest trade-offs.
What's the “three-lens method”?
Blended CAC, self-reported attribution and platform data, checked against each other, because each one is wrong in a different, predictable direction.
Do I need paid attribution software?
No. It's built around free tools and a 30-minute monthly ritual, not another subscription.
What do I actually get at the end?
A keep / fix / test / cut verdict on every channel, so you leave with a decision.
Will this fix my inflated “Direct” traffic?
It identifies the specific tracking gaps causing it, such as missing UTMs, app-to-web handoffs or email clients stripping tags, so you can fix the cause.
What Marketing Is Actually Working?
Stop arguing about attribution. Get a keep / fix / test / cut verdict on every channel.
Want all eleven? Get the whole toolkit. Questions? Ask me.