Stop arguing about attribution. Get a keep / fix / test / cut verdict on every channel.
The three-lens method answers the only measurement question that matters, using free tools and a 30-minute monthly ritual.
What Marketing Is Actually Working?
One-time purchase. Delivered instantly. Works with ChatGPT, Claude and Gemini.
Every channel claims the win in its own dashboard, so the argument about what's actually working never ends — it just gets louder at budget time.
- ✓Blended CAC, self-report and platform data triangulated
- ✓The tracking gaps that make everything look like Direct
- ✓A keep / fix / test / cut verdict on every channel
CHANNEL VERDICT — Q1 review
Paid search — KEEP. Blended CAC £34 vs self-reported £41. Consistent across both lenses.
Organic social — TEST. Self-reported share high, platform data thin. Tracking gap suspected.
Email — CUT from acquisition budget. Retention channel only; near-zero new-customer share.
Direct/(none) — 38% of sessions. Root cause: no UTM discipline on paid social links.
Who This Is For
- ✓You're setting next quarter's channel budget
- ✓You're tired of “Direct” eating half your traffic in reports
- ✓You don't have (or want) a paid attribution tool
- ✓You need a keep/cut call on a channel this week, not a debate
Pay by card
Checkout is handled by Stripe. You land straight on your download page.
Load the file
Upload or paste the skill into a new Claude, ChatGPT or Gemini conversation. Free tiers work fine.
Hand over the job
The skill runs a real specialist methodology — phased questions, exact steps, honest trade-offs.
What's the “three-lens method”?
Blended CAC, self-reported attribution and platform data, triangulated against each other rather than trusted one at a time — because each lies in a different, predictable direction.
Do I need paid attribution software?
No. It's built around free tools and a 30-minute monthly ritual, not another subscription.
What do I actually get at the end?
A keep / fix / test / cut verdict on every channel — a decision, not another chart to stare at.
Will this fix my inflated “Direct” traffic?
It identifies the specific tracking gaps causing it — missing UTMs, app-to-web handoffs, email client stripping — so you can fix the cause, not just distrust the number.
What Marketing Is Actually Working?
Stop arguing about attribution. Get a keep / fix / test / cut verdict on every channel.
Get it for £19Questions before buying? Ask me. Payments handled securely by Stripe.