25 marketing skills that know someone has to sign it off.

What's in the set

• Auditing a GA4 setupFind what is making the firm's Google Analytics data wrong or incomplete. Hand back a fix list in priority order, each fix with its click path and a test that proves it worked.
• Auditing landing pagesScore a landing page against eight basics, then hand back a fix list in severity order with replacement copy ready to paste.
• Building content briefsProduce a brief a writer can follow without a meeting: who the page is for, the questions it must answer, and what would make it worth citing.
• Capturing brand voiceTurn a handful of real writing samples into a voice card: a short, specific description that any AI tool can follow to write the way this firm writes.
• Checking marketing claimsFind every claim in a piece of marketing copy, sort each one by risk, and hand back a list the person who signs it off can work through in ten minutes.
• Debugging tracking tagsFind the cause of missing, doubled or wrong tracking events from evidence. Hand back a fix plan where every fix ends with a test event read back from the platform's own debugger.
• Drafting email newslettersWrite a newsletter people open twice: short, useful, and clearly from a person.
• Following up leadsGive every enquiry a decision while it is still warm: a drafted reply, a next action with a date, and a written record. A person reads and sends every message.
• Judging marketing channelsAnswer one question with evidence: should the firm spend more, less or differently on each channel? Give a verdict per channel and say how confident it is.
• Planning campaignsTurn a campaign idea into a plan the named people can deliver in the time they have: one audience, one promise, one action, with success defined before launch.
• Planning webinarsProduce a plan a firm can run from: a topic worth an hour of a client's time, an outline the speaker can follow, and every message that goes out before and after.
• Preparing sign-off packsPut everything an approver needs in one document, so they can say yes, no or "change this" in one sitting without chasing anyone for evidence.
• Replying to enquiriesSend a first reply that makes the person feel heard, tells them what happens next, and gives no advice on their situation.
• Replying to reviewsWrite a reply that shows future readers how the firm treats people, without revealing anything about the person who wrote the review.
• Repurposing contentTurn one finished piece into a few drafts, each making one point in the shape of the channel it is for, and each traceable to the source.
• Requesting testimonialsMake it easy for a client to say yes or no to a testimonial, and leave the firm with a clear record of what was agreed.
• Reviewing AI draftsCatch what an AI tool gets wrong in marketing copy, so the person who approves it can spend their time on judgement.
• Turning meetings into marketingPull the client's own language out of a meeting and turn it into marketing the firm could not have written from a desk. Nothing leaves the firm without permission.
• Watching competitorsCompare what named competitors show in public now with what they showed last time. Report only the changes that matter, each ending in a decision.
• Writing case studiesTell what happened to one client clearly enough that a similar reader recognises their own problem.
• Writing LinkedIn postsWrite posts a busy professional would stop for: one idea, said plainly, from someone who has done the work.
• Writing outreach emailsWrite one researched email to one prospect, built on a true and specific observation, asking for the smallest reasonable next step. Include three follow-ups and then stop.
• Writing press releasesTurn a set of facts into a release a journalist can lift from, and a pitch short enough to be read.
• Writing service pagesWrite one page that lets the right person see that the service is for them, understand what will happen, know roughly what it costs, and get in touch.
• Writing weekly marketing reportsProduce a one-page report a reader finishes in five minutes knowing what changed, why it probably changed and what to do this week.