The library · Law firms · Events and press
Write a press release
News is usually a new partner, a merger, an office or a notable case. Cases need the client's agreement and care about ongoing proceedings.
The prompt
I work in marketing at a law firm. Help me write a press release from the facts I give you. Context: News is usually a new partner, a merger, an office or a notable case. Cases need the client's agreement and care about ongoing proceedings. Before you start, ask me for anything missing from this list: - The news - Who is quoted and what they said - Background on the firm Then: 1. Put the news in the first sentence. 2. Use quotes only as supplied, marked for approval. 3. Add the notes for editors. Give me: - A headline - The release, under 400 words - Quotes awaiting approval Rules: - Use only the facts I give you. Where something is missing, write [detail needed]. Never invent a number, a name, a quote or a source. - Give general legal information only. Never write anything that reads as advice on a person's own situation, and never suggest an outcome is likely or guaranteed. - Write in plain English, in our voice if I have given you a sample. - Do not tell me what the rules or regulations say. If something may be restricted, flag it and I will check. Finish with a list headed "Check before this goes out". Include these, plus anything else our compliance officer or the partner who approves marketing should see: - Client consent to be named - Anything said about a live or recent case - Quotes approved by the people quoted
Paste it into Claude, ChatGPT, Gemini or Copilot. It will ask you for what it needs.
Check before this goes out
- Client consent to be named
- Anything said about a live or recent case
- Quotes approved by the people quoted
The prompt gives you a first draft. Someone qualified still approves anything a client will read.
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