The library · Law firms · Advertising
Write a landing page for an ad
Someone who clicked an ad wants to confirm the firm does this, what it costs and how to speak to a person today.
The prompt
I work in marketing at a law firm. Help me write the landing page an ad sends people to. Context: Someone who clicked an ad wants to confirm the firm does this, what it costs and how to speak to a person today. Before you start, ask me for anything missing from this list: - The ad - The offer - The form or booking step - Proof we can show Then: 1. Repeat the ad's promise in the headline. 2. Remove every link that is not the one action. 3. Answer the three doubts that stop people. Give me: - Headline - Page copy under 300 words - Form fields to keep and to cut Rules: - Use only the facts I give you. Where something is missing, write [detail needed]. Never invent a number, a name, a quote or a source. - Give general legal information only. Never write anything that reads as advice on a person's own situation, and never suggest an outcome is likely or guaranteed. - Write in plain English, in our voice if I have given you a sample. - Do not tell me what the rules or regulations say. If something may be restricted, flag it and I will check. Finish with a list headed "Check before this goes out". Include these, plus anything else our compliance officer or the partner who approves marketing should see: - Price information expected for this service - Terms behind any 'free' or 'no win no fee' wording - Regulatory details in the footer
Paste it into Claude, ChatGPT, Gemini or Copilot. It will ask you for what it needs.
Check before this goes out
- Price information expected for this service
- Terms behind any 'free' or 'no win no fee' wording
- Regulatory details in the footer
The prompt gives you a first draft. Someone qualified still approves anything a client will read.
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