The library · Insurance brokers · Planning and positioning
Write a value proposition
Clients cannot judge a broker until they claim. Before then they judge speed of reply, whether someone understands their trade and whether the renewal price feels fair.
The prompt
I work in marketing at an insurance broker. Help me write a value proposition for one service. Context: Clients cannot judge a broker until they claim. Before then they judge speed of reply, whether someone understands their trade and whether the renewal price feels fair. Before you start, ask me for anything missing from this list: - The service - Who buys it and why - What they would do without us Then: 1. State the problem in the client's words. 2. State what changes after working with us, using proof I supplied. 3. Write three versions at different lengths. Give me: - One sentence - One paragraph - Three proof points Rules: - Use only the facts I give you. Where something is missing, write [detail needed]. Never invent a number, a name, a quote or a source. - Give general information about insurance only. Never say that a particular person or business is covered, never suggest a claim will be paid, and never call a price the cheapest or the best. - Write in plain English, in our voice if I have given you a sample. - Do not tell me what the rules or regulations say. If something may be restricted, flag it and I will check. Finish with a list headed "Check before this goes out". Include these, plus anything else our compliance officer or whoever approves financial promotions should see: - Promises about claims support that we can keep - Price, saving and 'best cover' claims - Advice and whole of market wording, against our permissions
Paste it into Claude, ChatGPT, Gemini or Copilot. It will ask you for what it needs.
Check before this goes out
- Promises about claims support that we can keep
- Price, saving and 'best cover' claims
- Advice and whole of market wording, against our permissions
The prompt gives you a first draft. Someone qualified still approves anything a client will read.
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