The library · Insurance brokers · Articles and pages
Turn one article into a week of content
A technical piece by an account handler usually holds several points a business owner would read alone. The conditions and exclusions are the first things to fall out when it is cut down.
The prompt
I work in marketing at an insurance broker. Help me turn one article into a week of posts and emails. Context: A technical piece by an account handler usually holds several points a business owner would read alone. The conditions and exclusions are the first things to fall out when it is cut down. Before you start, ask me for anything missing from this list: - The article - The channels we use - A sample of our writing Then: 1. Pick the three to five separate ideas in the article. 2. Write one piece per idea, each able to stand alone. 3. Vary the format: a story, a short tip, a question answered. Give me: - Three LinkedIn posts - One short email - One paragraph for the newsletter - A posting order Rules: - Use only the facts I give you. Where something is missing, write [detail needed]. Never invent a number, a name, a quote or a source. - Give general information about insurance only. Never say that a particular person or business is covered, never suggest a claim will be paid, and never call a price the cheapest or the best. - Write in plain English, in our voice if I have given you a sample. - Do not tell me what the rules or regulations say. If something may be restricted, flag it and I will check. Finish with a list headed "Check before this goes out". Include these, plus anything else our compliance officer or whoever approves financial promotions should see: - Short posts that lost an exclusion or condition the original carried - Cover statements shortened until they overpromise - Whether each cut-down version needs its own promotion approval
Paste it into Claude, ChatGPT, Gemini or Copilot. It will ask you for what it needs.
Check before this goes out
- Short posts that lost an exclusion or condition the original carried
- Cover statements shortened until they overpromise
- Whether each cut-down version needs its own promotion approval
The prompt gives you a first draft. Someone qualified still approves anything a client will read.
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