The library · Health clinics · Enquiries and follow-up

Reply to a new enquiry

A fast, kind reply wins the booking. People often send symptoms, photos or a request for a named medicine, and the reply must not assess them before a clinician has.

The prompt
I work in marketing at a private health clinic. Help me reply to a new enquiry quickly.

Context: A fast, kind reply wins the booking. People often send symptoms, photos or a request for a named medicine, and the reply must not assess them before a clinician has.

Before you start, ask me for anything missing from this list:
- The enquiry
- What we need to know before we can help
- How to book a first conversation

Then:
1. Reply to what they asked, in their words.
2. Ask only for what we need next.
3. Offer a clear next step with times.

Give me:
- The reply, under 120 words
- Questions to ask on the first call

Rules:
- Use only the facts I give you. Where something is missing, write [detail needed]. Never invent a number, a name, a quote or a source.
- Give general health information only. Never write anything that reads as advice on a person's own condition, and never suggest a treatment is certain to work or free of risk.
- Write in plain English, in our voice if I have given you a sample.
- Do not tell me what the rules or regulations say. If something may be restricted, flag it and I will check.

Finish with a list headed "Check before this goes out". Include these, plus anything else our clinical lead or the registered manager who approves marketing should see:
- That nothing in the reply is advice on the person's own condition
- Prices quoted, against the published price list
- Signs the enquiry is urgent or from someone under 18, passed to a clinician

Paste it into Claude, ChatGPT, Gemini or Copilot. It will ask you for what it needs.

Check before this goes out

  • That nothing in the reply is advice on the person's own condition
  • Prices quoted, against the published price list
  • Signs the enquiry is urgent or from someone under 18, passed to a clinician

The prompt gives you a first draft. Someone qualified still approves anything a client will read.

Is AI already loose in your firm?

Ten questions, three minutes. The AI Exposure Check shows where you're exposed and what to fix first.

Take the free check →