The library · Health clinics · Email
Draft a client newsletter
Recipients are current and past patients with very different needs. They open for practical news about appointments, new clinicians and treatments, and they notice when an offer feels pushy.
The prompt
I work in marketing at a private health clinic. Help me draft this month's client newsletter. Context: Recipients are current and past patients with very different needs. They open for practical news about appointments, new clinicians and treatments, and they notice when an offer feels pushy. Before you start, ask me for anything missing from this list: - The material for this issue - Who receives it - The one thing we want readers to do - Required footer wording Then: 1. Pick the lead item most useful to the reader. 2. Write the lead in 120 to 200 words, then up to three short items. 3. Write five subject lines under 50 characters with preview text. 4. Tell me what you cut. Give me: - Subject lines with preview text - The newsletter - Items cut and why Rules: - Use only the facts I give you. Where something is missing, write [detail needed]. Never invent a number, a name, a quote or a source. - Give general health information only. Never write anything that reads as advice on a person's own condition, and never suggest a treatment is certain to work or free of risk. - Write in plain English, in our voice if I have given you a sample. - Do not tell me what the rules or regulations say. If something may be restricted, flag it and I will check. Finish with a list headed "Check before this goes out". Include these, plus anything else our clinical lead or the registered manager who approves marketing should see: - That the mailing list holds only people who agreed to marketing emails - Any offer, discount or deadline on a treatment - That nothing in the email reveals what a recipient was treated for
Paste it into Claude, ChatGPT, Gemini or Copilot. It will ask you for what it needs.
Check before this goes out
- That the mailing list holds only people who agreed to marketing emails
- Any offer, discount or deadline on a treatment
- That nothing in the email reveals what a recipient was treated for
The prompt gives you a first draft. Someone qualified still approves anything a client will read.
More for email
Is AI already loose in your firm?
Ten questions, three minutes. The AI Exposure Check shows where you're exposed and what to fix first.
Take the free check →