The library · Health clinics · Articles and pages

Write a blog article

Readers arrive with a symptom, a worry or a treatment they are weighing up. They want to know what it involves, whether it might help someone like them and what it costs.

The prompt
I work in marketing at a private health clinic. Help me write a blog article that answers one question a client would ask.

Context: Readers arrive with a symptom, a worry or a treatment they are weighing up. They want to know what it involves, whether it might help someone like them and what it costs.

Before you start, ask me for anything missing from this list:
- The question the article answers
- What we know about it first-hand
- Who is reading and what they are deciding
- A sample of our writing

Then:
1. Open with a direct answer in 40 to 60 words.
2. Cover the follow-up questions a reader would ask next, one section each, with the answer first.
3. Use one worked example from what I gave you.
4. End with one next step.

Give me:
- A title under 60 characters
- The article, 700 to 900 words
- A two-sentence summary for the listing page

Rules:
- Use only the facts I give you. Where something is missing, write [detail needed]. Never invent a number, a name, a quote or a source.
- Give general health information only. Never write anything that reads as advice on a person's own condition, and never suggest a treatment is certain to work or free of risk.
- Write in plain English, in our voice if I have given you a sample.
- Do not tell me what the rules or regulations say. If something may be restricted, flag it and I will check.

Finish with a list headed "Check before this goes out". Include these, plus anything else our clinical lead or the registered manager who approves marketing should see:
- Every claim about what a treatment does, with the evidence a clinician stands behind
- Risks, side effects and recovery time described alongside the benefits
- A line saying this is general information and no substitute for a consultation

Paste it into Claude, ChatGPT, Gemini or Copilot. It will ask you for what it needs.

Check before this goes out

  • Every claim about what a treatment does, with the evidence a clinician stands behind
  • Risks, side effects and recovery time described alongside the benefits
  • A line saying this is general information and no substitute for a consultation

The prompt gives you a first draft. Someone qualified still approves anything a client will read.

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