The library · Financial advice firms · Events and press

Write a press release

News is usually a new adviser, an acquisition, an office, chartered status or a funds milestone. Trade press covers these, and local press wants a human angle.

The prompt
I work in marketing at a financial advice firm. Help me write a press release from the facts I give you.

Context: News is usually a new adviser, an acquisition, an office, chartered status or a funds milestone. Trade press covers these, and local press wants a human angle.

Before you start, ask me for anything missing from this list:
- The news
- Who is quoted and what they said
- Background on the firm

Then:
1. Put the news in the first sentence.
2. Use quotes only as supplied, marked for approval.
3. Add the notes for editors.

Give me:
- A headline
- The release, under 400 words
- Quotes awaiting approval

Rules:
- Use only the facts I give you. Where something is missing, write [detail needed]. Never invent a number, a name, a quote or a source.
- Give general financial information only. Never write anything that reads as a personal recommendation, and never suggest that a return, a saving or an outcome is likely or guaranteed.
- Write in plain English, in our voice if I have given you a sample.
- Do not tell me what the rules or regulations say. If something may be restricted, flag it and I will check.

Finish with a list headed "Check before this goes out". Include these, plus anything else our compliance officer or whoever approves our financial promotions should see:
- Funds under advice and client number figures, with a date
- Quotes approved by the people quoted
- Network or principal firm approval, if we are an appointed representative

Paste it into Claude, ChatGPT, Gemini or Copilot. It will ask you for what it needs.

Check before this goes out

  • Funds under advice and client number figures, with a date
  • Quotes approved by the people quoted
  • Network or principal firm approval, if we are an appointed representative

The prompt gives you a first draft. Someone qualified still approves anything a client will read.

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