The library · Financial advice firms · Reviews and reputation
Reply to a bad review
The firm cannot set out its side, because the facts are the client's private finances. A short, calm reply that points to the complaints route is usually all that can be said.
The prompt
I work in marketing at a financial advice firm. Help me reply to a negative review calmly. Context: The firm cannot set out its side, because the facts are the client's private finances. A short, calm reply that points to the complaints route is usually all that can be said. Before you start, ask me for anything missing from this list: - The review - What we know about what happened - Our complaints process Then: 1. Acknowledge the experience without arguing the facts. 2. Say nothing that confirms or reveals details about the person. 3. Offer a named contact and a private route. Give me: - The public reply, under 80 words - A private follow-up message - Notes for whoever handles the complaint Rules: - Use only the facts I give you. Where something is missing, write [detail needed]. Never invent a number, a name, a quote or a source. - Give general financial information only. Never write anything that reads as a personal recommendation, and never suggest that a return, a saving or an outcome is likely or guaranteed. - Write in plain English, in our voice if I have given you a sample. - Do not tell me what the rules or regulations say. If something may be restricted, flag it and I will check. Finish with a list headed "Check before this goes out". Include these, plus anything else our compliance officer or whoever approves our financial promotions should see: - That nothing confirms or denies the person was a client - The complaints procedure, quoted as written - Whether the review should be logged under the complaints procedure
Paste it into Claude, ChatGPT, Gemini or Copilot. It will ask you for what it needs.
Check before this goes out
- That nothing confirms or denies the person was a client
- The complaints procedure, quoted as written
- Whether the review should be logged under the complaints procedure
The prompt gives you a first draft. Someone qualified still approves anything a client will read.
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