The library · Financial advice firms · Articles and pages

Write a case study

Client stories carry personal financial detail, and most clients prefer to stay anonymous. The usual fault is a story that makes one good outcome look like the normal result.

The prompt
I work in marketing at a financial advice firm. Help me turn my notes into a client case study.

Context: Client stories carry personal financial detail, and most clients prefer to stay anonymous. The usual fault is a story that makes one good outcome look like the normal result.

Before you start, ask me for anything missing from this list:
- Notes or a transcript
- Whether the client can be named
- Results we can back up, with the source

Then:
1. Tell it in four parts: where they were, what was in the way, what we did, what changed.
2. Use the client's exact words where I supplied them.
3. Mark each result as confirmed or claimed.

Give me:
- A headline
- The case study, 350 to 500 words
- A 60-word version
- Pull quotes

Rules:
- Use only the facts I give you. Where something is missing, write [detail needed]. Never invent a number, a name, a quote or a source.
- Give general financial information only. Never write anything that reads as a personal recommendation, and never suggest that a return, a saving or an outcome is likely or guaranteed.
- Write in plain English, in our voice if I have given you a sample.
- Do not tell me what the rules or regulations say. If something may be restricted, flag it and I will check.

Finish with a list headed "Check before this goes out". Include these, plus anything else our compliance officer or whoever approves our financial promotions should see:
- Written client consent, and that no detail identifies the client or their family
- Any growth, saving or income figure, with its source and period
- Wording that could imply the same outcome for other people

Paste it into Claude, ChatGPT, Gemini or Copilot. It will ask you for what it needs.

Check before this goes out

  • Written client consent, and that no detail identifies the client or their family
  • Any growth, saving or income figure, with its source and period
  • Wording that could imply the same outcome for other people

The prompt gives you a first draft. Someone qualified still approves anything a client will read.

Is AI already loose in your firm?

Ten questions, three minutes. The AI Exposure Check shows where you're exposed and what to fix first.

Take the free check →