The library · Construction firms · Enquiries and follow-up
Reply to a new enquiry
A fast, human reply wins the site visit. Homeowners often ask for a price by email, before anyone has seen the property or the drawings.
The prompt
I work in marketing at a construction firm. Help me reply to a new enquiry quickly. Context: A fast, human reply wins the site visit. Homeowners often ask for a price by email, before anyone has seen the property or the drawings. Before you start, ask me for anything missing from this list: - The enquiry - What we need to know before we can help - How to book a first conversation Then: 1. Reply to what they asked, in their words. 2. Ask only for what we need next. 3. Offer a clear next step with times. Give me: - The reply, under 120 words - Questions to ask on the first call Rules: - Use only the facts I give you. Where something is missing, write [detail needed]. Never invent a number, a name, a quote or a source. - Describe building work in general terms only. Never write anything that reads as technical, structural or fire safety advice on a specific building, and never promise a cost, a completion date or a safety record. - Write in plain English, in our voice if I have given you a sample. - Do not tell me what the rules or regulations say. If something may be restricted, flag it and I will check. Finish with a list headed "Check before this goes out". Include these, plus anything else the director who approves marketing or our health, safety and quality lead should see: - That any figure given is clearly a guide and matches our price list - Statements about planning or building control needs before a survey - Availability and start dates, against the current programme
Paste it into Claude, ChatGPT, Gemini or Copilot. It will ask you for what it needs.
Check before this goes out
- That any figure given is clearly a guide and matches our price list
- Statements about planning or building control needs before a survey
- Availability and start dates, against the current programme
The prompt gives you a first draft. Someone qualified still approves anything a client will read.
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