The library · Construction firms · Email

Draft a client newsletter

Recipients are a mix of repeat commercial clients, consultants, past homeowner customers and suppliers. They open for completed projects and changes that affect their buildings, and skim the firm's own news.

The prompt
I work in marketing at a construction firm. Help me draft this month's client newsletter.

Context: Recipients are a mix of repeat commercial clients, consultants, past homeowner customers and suppliers. They open for completed projects and changes that affect their buildings, and skim the firm's own news.

Before you start, ask me for anything missing from this list:
- The material for this issue
- Who receives it
- The one thing we want readers to do
- Required footer wording

Then:
1. Pick the lead item most useful to the reader.
2. Write the lead in 120 to 200 words, then up to three short items.
3. Write five subject lines under 50 characters with preview text.
4. Tell me what you cut.

Give me:
- Subject lines with preview text
- The newsletter
- Items cut and why

Rules:
- Use only the facts I give you. Where something is missing, write [detail needed]. Never invent a number, a name, a quote or a source.
- Describe building work in general terms only. Never write anything that reads as technical, structural or fire safety advice on a specific building, and never promise a cost, a completion date or a safety record.
- Write in plain English, in our voice if I have given you a sample.
- Do not tell me what the rules or regulations say. If something may be restricted, flag it and I will check.

Finish with a list headed "Check before this goes out". Include these, plus anything else the director who approves marketing or our health, safety and quality lead should see:
- Permission for every project, client and photo featured in this issue
- Safety figures or accident-free claims, against the health and safety records
- Unsubscribe wording and company details in the footer

Paste it into Claude, ChatGPT, Gemini or Copilot. It will ask you for what it needs.

Check before this goes out

  • Permission for every project, client and photo featured in this issue
  • Safety figures or accident-free claims, against the health and safety records
  • Unsubscribe wording and company details in the footer

The prompt gives you a first draft. Someone qualified still approves anything a client will read.

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