The library · Accountancy firms · Planning and positioning
Write a value proposition
Owners cannot judge technical quality in advance. They judge whether the fee is predictable, whether calls are returned and whether someone tells them about a problem before the deadline.
The prompt
I work in marketing at an accountancy firm. Help me write a value proposition for one service. Context: Owners cannot judge technical quality in advance. They judge whether the fee is predictable, whether calls are returned and whether someone tells them about a problem before the deadline. Before you start, ask me for anything missing from this list: - The service - Who buys it and why - What they would do without us Then: 1. State the problem in the client's words. 2. State what changes after working with us, using proof I supplied. 3. Write three versions at different lengths. Give me: - One sentence - One paragraph - Three proof points Rules: - Use only the facts I give you. Where something is missing, write [detail needed]. Never invent a number, a name, a quote or a source. - Give general information only. Never write anything that reads as tax advice on a person's own affairs, and never suggest a tax saving or an outcome with HMRC is likely or guaranteed. - Write in plain English, in our voice if I have given you a sample. - Do not tell me what the rules or regulations say. If something may be restricted, flag it and I will check. Finish with a list headed "Check before this goes out". Include these, plus anything else the partner who approves marketing or our ethics and compliance lead should see: - Promises about response times or deadlines we can keep - Tax saving and 'pays for itself' claims - Fee statements against the price list and engagement terms
Paste it into Claude, ChatGPT, Gemini or Copilot. It will ask you for what it needs.
Check before this goes out
- Promises about response times or deadlines we can keep
- Tax saving and 'pays for itself' claims
- Fee statements against the price list and engagement terms
The prompt gives you a first draft. Someone qualified still approves anything a client will read.
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