The library · Accountancy firms · Events and press
Pitch a journalist
Journalists want a qualified person who can say what a Budget measure or HMRC change means for readers the same day, with a worked example in pounds.
The prompt
I work in marketing at an accountancy firm. Help me pitch a story or comment to a journalist. Context: Journalists want a qualified person who can say what a Budget measure or HMRC change means for readers the same day, with a worked example in pounds. Before you start, ask me for anything missing from this list: - The story or the news we can comment on - Who would speak and why they are qualified - The publication Then: 1. Say why this matters to their readers now. 2. Offer a named person and when they are free. 3. Keep it under 120 words. Give me: - The pitch - Three comment lines the journalist could quote, marked for approval Rules: - Use only the facts I give you. Where something is missing, write [detail needed]. Never invent a number, a name, a quote or a source. - Give general information only. Never write anything that reads as tax advice on a person's own affairs, and never suggest a tax saving or an outcome with HMRC is likely or guaranteed. - Write in plain English, in our voice if I have given you a sample. - Do not tell me what the rules or regulations say. If something may be restricted, flag it and I will check. Finish with a list headed "Check before this goes out". Include these, plus anything else the partner who approves marketing or our ethics and compliance lead should see: - Figures in every comment line and example, against the source - The commentator's title and qualification, stated correctly - No client situations used as examples without consent
Paste it into Claude, ChatGPT, Gemini or Copilot. It will ask you for what it needs.
Check before this goes out
- Figures in every comment line and example, against the source
- The commentator's title and qualification, stated correctly
- No client situations used as examples without consent
The prompt gives you a first draft. Someone qualified still approves anything a client will read.
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