The library · Accountancy firms · Reviews and reputation
Write an award or directory entry
Accountancy awards ask for growth figures, client outcomes and testimonials. Most of that evidence is client information or the firm's own commercially sensitive numbers.
The prompt
I work in marketing at an accountancy firm. Help me write an award or directory submission. Context: Accountancy awards ask for growth figures, client outcomes and testimonials. Most of that evidence is client information or the firm's own commercially sensitive numbers. Before you start, ask me for anything missing from this list: - The category and criteria - Our evidence: work, results, client feedback - Word limits Then: 1. Answer each criterion directly. 2. Use evidence with a source for every claim. 3. Stay inside the word limit. Give me: - The submission by criterion - Evidence still needed Rules: - Use only the facts I give you. Where something is missing, write [detail needed]. Never invent a number, a name, a quote or a source. - Give general information only. Never write anything that reads as tax advice on a person's own affairs, and never suggest a tax saving or an outcome with HMRC is likely or guaranteed. - Write in plain English, in our voice if I have given you a sample. - Do not tell me what the rules or regulations say. If something may be restricted, flag it and I will check. Finish with a list headed "Check before this goes out". Include these, plus anything else the partner who approves marketing or our ethics and compliance lead should see: - Client consent for every story, figure and referee named - Savings and growth figures, with their source - Which details are marked confidential in the submission
Paste it into Claude, ChatGPT, Gemini or Copilot. It will ask you for what it needs.
Check before this goes out
- Client consent for every story, figure and referee named
- Savings and growth figures, with their source
- Which details are marked confidential in the submission
The prompt gives you a first draft. Someone qualified still approves anything a client will read.
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