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Check ad copy before it runs
Accountancy advertising goes wrong when it promises a tax saving, implies HMRC approval or quotes a fee that few clients end up paying.
The prompt
I work in marketing at an accountancy firm. Help me check this ad copy before it goes live. Context: Accountancy advertising goes wrong when it promises a tax saving, implies HMRC approval or quotes a fee that few clients end up paying. Before you start, ask me for anything missing from this list: - The ad copy - Where it will run - Our house rules for advertising Then: 1. List every claim. 2. Sort each as fine, needs evidence, needs sign-off, or remove. 3. Offer a safer wording that keeps the selling point. Give me: - A verdict - Claims to sort out with safer wording - What is missing Rules: - Use only the facts I give you. Where something is missing, write [detail needed]. Never invent a number, a name, a quote or a source. - Give general information only. Never write anything that reads as tax advice on a person's own affairs, and never suggest a tax saving or an outcome with HMRC is likely or guaranteed. - Write in plain English, in our voice if I have given you a sample. - Do not tell me what the rules or regulations say. If something may be restricted, flag it and I will check. Finish with a list headed "Check before this goes out". Include these, plus anything else the partner who approves marketing or our ethics and compliance lead should see: - Tax saving, refund and guaranteed outcome claims - Fee wording and the scope behind it - HMRC, professional body or software names used as endorsement
Paste it into Claude, ChatGPT, Gemini or Copilot. It will ask you for what it needs.
Check before this goes out
- Tax saving, refund and guaranteed outcome claims
- Fee wording and the scope behind it
- HMRC, professional body or software names used as endorsement
The prompt gives you a first draft. Someone qualified still approves anything a client will read.
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