AI for regulated businesses

Give AI a job to do, not your job to do.

Andrew Balerdi, smiling
Andrew Balerdi. Builds things.
A hand in a suit sleeve passes a card marked TASK towards a beige 1980s computer. Its screen reads AI with a blinking red cursor. A tall stack of paperwork sits beside the hand.

Hello, I'm Andrew. I help businesses in health, finance, law and insurance get the best out of AI and automation.

I find the jobs machines can do safely, so you can get on with what you're supposed to be doing, rather than babysitting a robot or being left wondering: how do I even use AI?

I build plug-and-play automations, connect siloed systems and knowledge bases, and give you the tools and training so you don't need me any more.

See the automation auditor start with a free check

Some of the brands I've worked with

  • Pfizer
  • Boots
  • Google
  • Royal Mail
  • RSPCA
  • Vetlexicon
  • Britannia Pharmaceuticals
  • lipolife
  • Ampersand Health
  • Connections in Mind
  • Moki
  • Sweatcoin

Free · Takes a minute

Is AI telling people the wrong thing about your firm?

Andrew on the screen of a 1980s computer, pointing at a ChatGPT answer. A hand holds a magnifying glass over the line that says the firm's fees start at 0.5%, which is circled in red.
ChatGPT> best adviser in Chelmsford?Hartley & Co iswell reviewed.Fees from 0.5%.12 High Street.Free pensionadvice for all.

Your clients will ask ChatGPT before they ask you. It answers with confidence, whether or not it has the facts. A wrong fee, an old address, a service you stopped offering, or a claim your regulator wouldn't like.

Wouldn't you prefer to be in control of that?

Put in your firm's name, what you do and where, and I'll show you the questions your clients are likely to ask, and what to look for in the answers.

Get the prompts people are asking about your company, for free.

Get the prompts →

The AI Automation Audit · £1,800

Where to begin? Know what to automate before you automate it.

A hand with a red pencil works down a flowchart on a clipboard, ticking some boxes and crossing out others.

A lot of businesses start with a tool and then hunt for a use for it. Finagling a tool to fit your firm often leads to frustration, and that brings risk. I'll spend time with you working it out the other way round. What work are you doing that could be automated, handed to an existing tool, or solved with something we can build quickly to suit your needs? That way we take work off your shoulders, map a path that lasts beyond the first fix, and help you make more money while keeping your staff and customers happy.

When we're done, you'll get a written plan that says, process by process, what to automate, what to keep as it is and what to stop doing. Some of it will be AI. Some of it will be a better spreadsheet. And if it ain't broke, I won't ‘fix’ it.

  1. 01Two interviews. With the people who do the work, and the person who signs it off.
  2. 02Up to five processes mapped. Step by step, including the systems and data each one touches.
  3. 03A verdict on each one. Automate it, keep it as it is, or stop doing it.
  4. 04A risk note on every recommendation. Where client data goes, who checks the output, what gets logged.
  5. 05AI visibility and accuracy. What ChatGPT and Google's AI say about your firm, and what's wrong.

£1,800

Fixed price. Fixed scope. A plan you own, whoever builds it.

Book the auditor read how it works

Not sure yet? Start with the £49 call below, and I'll tell you if the audit is worth it for you.

Special report · Client work

Clinical AI, tested by clinicians.

I've spent the last two years as Head of Technology at Vetlexicon, the veterinary reference publisher. I project-managed an AI diagnostic chatbot, automated marketing processes and built an API layer that ties together five separate systems.

Prompts tested by hand
≈20,000
AI users in the first weeks after launch*
1,000+
Read the case study →
The Vetlexicon homepage, headed Clinical content for veterinary professionals.
vetlexicon.com

*Approximate figures at my departure in September 2026, including around 80 paying users.

Classifieds

Grab these 11 workflows for your marketing setup. All free.

  • Reporting321The Monday Marketing ReportTurn your marketing numbers into a decision-ready weekly report.
  • Measurement325What Marketing Is Actually Working?Stop arguing about attribution. Get a keep / fix / test / cut verdict on every channel.
  • Analytics329Marketing Numbers DoctorYour analytics are probably lying to you. Let's find out why.
  • Tracking333Why Are My Numbers Wrong?Find out why your analytics, ads and CRM don't agree.
  • Lead ops337Lead Follow-Up MachineStop letting good leads disappear because nobody followed up.
  • Outreach341Write the Email They Might Actually Reply ToResearch → insight → message. Not another AI email blaster.
  • Conversion345Landing Page OptimiserTurn the page you have into the page that converts.
  • Campaign planning349Campaign-in-a-BoxTurn a campaign idea into a complete marketing plan.
  • Content353Content Repurposing MachineTurn one piece of work into a week's marketing.
  • Customer insight357Meeting → MarketingPaste meeting notes. Get content ideas, objections, testimonials and campaign angles.
  • Market intelligence361Competitor WatchWhat changed this week, and what should we do about it?

Get them free →

ABT TERMINAL 1.0 64K RAM READY. > hello, i'm andrew. i build things with ai. > > most teams are still scrabbling about, > chasing siloed knowledge and doing things > by hand 'because it's easier'. > or not trusting ai because it isn't secure. > or you think you're better at your job > than a robot. > that's right. you are. > > but ai can take the boring bits off your > shoulders. you've got better things to do > than put the same numbers in the same > spreadsheet week after week. > > want to know how i can amplify your > skills and output? > type your email and press return.

(occasional email about what i'm building and learning. no more than monthly. unsubscribe any time.)

The call · £49

Thirty minutes. £49. A straight answer.

A 1980s office telephone, its red handset buzzing above the cradle, beside a wind-up kitchen timer.

Bring the job that eats your week, or the AI idea someone keeps pushing. I'll tell you whether it's worth doing, what it would take and what to watch out for.

You get written notes afterwards, so there's something to show the rest of the firm. If the answer is “don't bother”, you'll hear that too.

One call · Written notes included

Book a call →